Studio 704 is an upscale nail salon specializing in natural nails. They offer detailed, dry structured gel manicures.
Studio 704 is a luxury nail salon dedicated to enhancing natural nail health and achieving #nailgoals through meticulous care and artistry. They specialize in detailed, dry, e-file structured gel manicures performed exclusively on natural nails.
For this project, I designed a logo that reflects Studio 704’s focus on elegance, precision, and natural beauty. The round emblem features an elegantly posed hand with long, polished natural nails holding a nail brush, symbolizing the salon’s commitment to artistry and care. A drop of nail polish from the brush forms the "0" in 704 in a teardrop shape, merging the salon's name with its craft. The typography combines a bold serif font with a handwritten cursive style, balancing sophistication with a personal touch.
Initial Concept Sketches
Refining the logo and choosing between typefaces
